M SAN Grupa was founded in 1995. In 1999, after four years of continuous growth and expansion, it topped the list of major Croatian IT companies, and still holds this position.
Since 2007, M SAN Grupa has been growing and expanding in the region with a view to strengthening its position as the leading regional IT and CE distributor.
Today, M SAN Grupa is the most significant IT business group in this part of Europe, with more than:
The Financial Statements with the Independent Auditors' Reports for the previous years are available at the following links:
The Company provides maximum support to its partners by optimizing processes in the distribution chain to help them create a competitive advantage in the market. The Company's mission is to be innovative, green and "smart" logistics at the service of its partners with respect and compliance of the Company with all regulations and guidelines, internal rules, procedures, policies, decisions, and others based on the Company's corporate culture and values and respect for all aspects of social responsibility and sustainable business and acting in accordance.
"Smart logistics" is not what the Company is, it is not even a destination that it can reach, but a path that it has chosen to follow, in which it is guided and acts according to the highest ethical and moral standards in all areas of activity. The modern way of doing business and the rhythm of life, regardless of all the technology and constant development, does not guarantee anyone perfection, infallibility, or advantage in the market. The only certain thing is the increasingly rapid changes that are increasingly difficult to monitor, predict and anticipate. In that world, Society changes - it admits its failures and mistakes and learns from them.
Trust and respect among associates and partners are the basis of any beneficial business relationship. We respect the integrity and personality of every individual, and appreciate diversity in opinions, cultures and customs. We also promote open communication. In order for it to be realised, our vision needs each product, service and market equally, as well as the knowledge that our associates and partners can rely on us. Thus, we are committed to fostering and promoting mutual trust and respect.
We keep our promises to our associates and our partners. We honour all our obligations and follow through with our commitments, never waiting for someone else to do our job, always recognising and solving the problems we think are in need of solving, never waiting for someone else's warning. Each of us is responsible for himself or herself and for his or her work, but also for the success and well-being of the whole company. By giving our maximum in our work, we find the best feasible solutions, to the satisfaction of all the parties involved. We manage the company's resources according to the principles of good management, and we act responsibly with regard to all the data we learn while working at M SAN Grupa.
Being proactive implies being enterprising, being ready to take the initiative and risks. It is always necessary to think a few steps ahead in order to anticipate our partners' needs and to react accordingly and in advance. We are expected to approach our work proactively and to take the initiative in problem-solving and, in particular, to act in a timely fashion. As time is the only non-renewable resource, the measure of success is the total reaction time from receiving the information to the decision and final result.
Our efficiency and effectiveness are among the key factors in supporting M SAN Grupa's partners and customers. This orientation towards partners and customers includes gaining their trust, which we achieve through a proactive approach to work and anticipating their needs, and thanks to the information we give them before they even ask for it. In order to be able to fulfil these tasks, we continuously monitor market developments and actively approach our partners, aiming to be their first choice.
We develop a sense of community and collegiality in a spirit of "all for one and one for all". This is especially true in providing expert assistance, giving advice, exchanging experiences, and ensuring an open flow of information. By respecting differences and considering all facts and situations from different viewpoints, we contribute to the promotion of the work ethic and culture within M SAN Grupa. We recognise and support our associates' contributions, and celebrate success together. This is why we especially encourage teamwork, full cooperation, and a multidisciplinary approach to different business projects and tasks.
We started M SAN Grupa not so long ago, and we can thank our curiosity, enthusiasm, creative restlessness and acceptance of new ideas for what we have become. For us, new problems are new challenges that need to be approached readily and with an open mind in order to find solutions and give proposals to improve existing processes and procedures. By finding new ways of meeting our partners' needs, by learning and being innovative, we create new, additional value.
Acquiring new competences is a personal responsibility and obligation for all of us, and a creative approach to work, being open to new insights, suggestions and experiences, as well as an ability to come up with new ideas is something we especially appreciate – and reward. We develop and apply an effectiveness evaluation system, and change what is not good, constantly aligning processes and procedures in accordance with continuous changes. The exchange of knowledge is extremely important for the increase in our collective organisational knowledge, which is one of our greatest assets. The transfer of knowledge and experiences is encouraged by the involvement of all employees in specialised and interdisciplinary project teams, by internal mobility, and participation in various business processes that are wider than our "cubicle", i.e. our workspace. All of us, especially management, are obliged to give professional and personal help and support in our associates' learning processes.
We strive to achieve what we talk and write about, and this needs to be based on a positive everyday environment. Among other things, this includes keeping one's workplace tidy and clean. In maintaining a positive working spirit, we are driven by a desire for success and achievement, while promoting honest and positive relations among colleagues, appreciating them, building on them and taking part in them. We deal with possible individual grievances on a personal basis, at the level of the individual problem, i.e. the level at which it is resolvable, while acting positively and with renewed motivation towards other team members and associates.
We see wealth in diversity. Our markets differ in economic, cultural and worldview terms. We embrace this diversity and respond to it with the richness of our own diversity. The most valuable M SAN Grupa resource is its people, with all their different experiences, knowledge, skills, ideas and desires. Such wealth is the foundation on which we build our success and growth. As part of this process, we influence both ourselves and our partners in a beneficial way, but also society at large. We do this by spreading our values, creating new jobs, and continuously striving for new levels of quality in our business.
Integrity is considered one of the key qualities of all employees and the Company itself and represents consistent and uncompromising adherence to strong moral and ethical principles and values. Workers, members of the board, members of the supervisory board, and managers are expected to ensure the realization of rights and respect for the integrity and dignity of all workers without discrimination or privilege on any basis within their competencies. Any behaviour contrary to the above is against the attitudes and practices of the Company. All workers, members of the board, members of the supervisory board and managers should be respected as persons in accordance with the guaranteed rights to life, integrity and dignity.
Ethics and compliance and the Company's corporate culture based on the Code of Ethics of M SAN GRUPA d.o.o. and proprietary affiliated companies (hereinafter: Code of Ethics), are incorporated into the entire organization and apply equally to all workers, regardless of function. The Company's management, by its own actions and actions, in accordance with the Code of Ethics, by organizing training for workers and allocating resources, points to the importance of compliance and ethics in the Company. Business is based on integrity, respect for ethical and moral principles of business as well as regulations, guidelines and own policies, procedures, rules, decisions and others. Corporate governance is based on risk management, strong internal control systems and regular internal audit activities.
The Company stands up for the so-called decent work, which guarantees equal rights in the workplace for all workers and especially cares for those in a disadvantageous position for any reason. It strictly condemns child labour, forced labour, unpaid overtime, and work in conditions that insult the dignity of workers and endanger health. The Company strictly prohibits and condemns any form of discrimination and abuse without discrimination and abuse based on gender, race, religion, ethnicity, sexual orientation or any other characteristic/status as a basis for discrimination to provide and ensure a sustainable work environment.
Socially responsible business is deeply integrated and characterizes all business activities and decisions of the Company. The Company successfully harmonizes its own business policies, strategy and activities with accepted values. A high awareness of the current and future possible impacts of business activities on the environment and the community as a whole characterizes business. The continuous progress of business contributes to positive results of ecological, sociological and management indicators while doing no harm to the environment and society and creates added value for the Company's business partners, ensuring a sustainable business model that makes the Company a valued member of the community.
The common well-being of all depends mainly on the health of the environment. The accelerated pace of life and population growth accompanied by intensive consumption of goods and services contribute to global warming and other negative impacts on the environment. It is the individual's responsibility to preserve diversity and rationally manage resources. Apart from the domain of waste management, the system of responsible business emphasizes the importance of efficient use of renewable energy and other natural resources. By developing its business, the Company strives to follow the needs of the market as a system of cause-and-effect relationships, and analogously contributes directly and/or indirectly to the environmental protection system, continuously invests significant funds in order to transform the business and positively influence environmental protection. Continuous education of workers affects ensuring and encouraging behaviour that protects the environment and does not pollute it, multiple uses of packaging, and provision of services that extend the life of purchased and used products, while those that cannot be repaired are sent for recycling.
Being a leader in distribution in all markets of the region, according to modern business standards, has a broader meaning for the Company. Being a leader in the markets in which it operates, for the Company, does not only mean achieving the largest market share, which in itself is significant and requires knowledge, continuous and dedicated work of management and workers, as well as significant investments in constant growth and development of business and increasing market share but for the Company, being a market leader means being the first in setting business trends, as well as being the first in the quality of established relationships and business cooperation it has and develops with its business partners, as well as the quality and range of services it provides. The Company aspires to be a leader in the established values and corporate culture that it nurtures within the organization, to be a leader in relations with workers and investments in their constant development and education, to be a leader in software or applications used in work, business rules and procedures and in everything it does base and business support, without which the position of market leader would be difficult to achieve.
In realizing its vision, the Company behaves according to the highest ethical and moral standards in all areas of activity. It fosters an open and honest culture based on friendly relations, cooperation, trust and respect while respecting mutual differences and the uniqueness of each individual, and mutually helping and supporting is part of the Company's corporate culture. As part of its open-door policy, the management provides maximum support to all workers by showing an open interest in all topics they want to consult or discuss.
The M SAN Grupa operates on EU territory, as well as in a number of closer and more distant countries.
In addition to M SAN Grupa in Croatia, the group comprises a number of regional companies: Kim Tec Serbia, Kim Tec Bosnia and Herzegovina, Pakom Kompani Macedonia, Kim Tec Montenegro, and AskTec Kosovo, and has more than 6,100 partners.
Our regional distribution model guarantees independability, financial stability, and cost optimization to suppliers and partners, thanks to centralized ordering and a single delivery point.
As the company that operates in the Republic of Croatia, through affiliated companies in the region and sells goods in other countries of the European Union and the world, we are aware of our responsibility.
The role of the M SAN Grupa d.o.o. and Affiliated Companies’ Export Compliance Program is the adherence and compliance of M SAN Grupa d.o.o. with all export control and economic sanction laws of the United States (such as the US export control laws, Export Administration Regulations (EAR)), the European Union, and other applicable jurisdictions. All parts of this Program are equally applicable to the Company and its affiliated companies.
Download the PDF: Export Compliance Program.pdf
This Code of Ethics establishes the highest standards, rules of conduct and ethical principles that all employees, partners and associates of M SAN Grupa d.o.o. and proprietary affiliated companies and all other persons, natural and legal, who are in any way connected with the Company's operations. The Code of Ethics was compiled and adopted in order to enable all interested persons to see the ethical rules that we consider crucial for our successful business operations, both inside and outside of M SAN Grupa d.o.o. We consider it extremely important that this Code be the basis of the daily behavior of all stakeholders.
Corruption undermines public trust, threatens national and international economic and social development and prevents fair exchange. In 2021, the Republic of Croatia adopted the Corruption Prevention Strategy for the period from 2021 to 2030, with the aim of continuing the strategic implementation and upgrading of the system of anti-corruption measures. According to the aforementioned Strategy, there is no definition of corruption in the Croatian legal system. One of the most commonly used definitions is the abuse of power, position and authority for private gain.
This policy establishes the business standards of the M SAN Group in the prevention of corruption.
Corporate compliance and ethics program of M SAN Grupa d.o.o. and its proprietary affiliated companies (from now on collectively: the Company) ensures successful, transparent and regulated business operations in compliance with various laws, regulations, guidelines and other rules as well as internal rules, procedures, standards, strategies, decisions of the Company and others whereby the Company with solid risk management processes and internal control systems, successfully manages risks and minimizes, if not cancels, their impact on the Company's operations and the realization of its short-term and long-term goals, and sets the framework for permissible and ethical behaviour.
The corporate compliance and ethics program indicates the Company's commitment to preventing fraud, detecting irregularities, controlling inappropriate and undesirable behaviour, and a zero tolerance rate for actions and behaviour inconsistent with or contrary to the previously indicated internal and external acts. The company regularly coordinates significant efforts to align it with its strategic, operational and financial goals.
M SAN Grupa and its affiliated companies in the Region prioritize high compliance standards and ethical practices as part of their business strategy. We continuously invest in educating our employees and communicating with our business partners to raise awareness of the importance of compliance in daily business. We also invest in improving the quality of life in the community to uphold the principles of sustainability and social responsibility, which are at the core of our business strategy. This approach demonstrates our respect for the community where we live and work, preserving its values and promoting the creation of new ones. By supporting projects that benefit the local environment, we show our hospitality to the community and ensure further development.
